Brand resources and assets
Thanks for dropping by. Here you’ll find the must-haves that make up our universe – logos, colours, you name it. We want to keep our story straight, so we just ask you adhere to the guardrails we’ve put in place below when using these assets. Something missing or are you left scratching your head? Let us know at [email protected].
See you on the other side.
Wordmark and logo
Using the wordmark
We use the wordmark to introduce ourselves to people we haven’t met yet. Default to this as our primary mark.
Clear space and minimum size
Please make note of proper clear space and minimum size requirements.
Things to avoid
Never alter the wordmark.
Use the previous wordmark
Change the colour of each letter
Outline the wordmark
Apply a drop shadow or similar effects
Rotate the wordmark
Adjust the spacing between letters
Stretch or skew the logo
Change the colour to a non-brand colour
Use a Brand Black wordmark on a colour other than Fiery Coral
Partnership lock-ups
We’ll default to the wordmark in partnership lock-ups.
For spacing, keep the distance at two Patreon Os between the Patreon wordmark and the plus sign, then between the plus sign and the partnership logo. Make sure the weight of the Patreon wordmark is equal to the weight of the partnership logo.
Using the logo
Under certain circumstances, we prefer to simply use the Icon on its own – for example, on mobile where space is a bit tight. Generally, these are communications where the Patreon brand has already been established, either through the use of the Wordmark, in copy, or through voiceover.
Clear space and minimum size
Please make note of proper clear space and minimum size requirements.
Things to avoid
Never alter the logo.
Rotate the logo
Outline the logo
Apply effects, such as a drop shadow
Adjust the spacing between the bar and the circle
Change the colour to a non-brand colour
Stretch or smoosh the logo
Only change the colour of the bar
Use more than one colour in the logo
Use a Brand Black wordmark on a colour other than Fiery Coral
Colour
Patreon’s brand strives to be loud and proud while giving space to creators that truly make our platform shine.
Our colour choices amplify that effect.
Functional colours
Black and white form the foundation of our colour palette. We use these functional colours as building blocks, and add brand and secondary colours to accent and punctuate our bold point of view.
#141518
#FFFFFF
Brand colour
We use our brand colour to leave a lasting impression. Whether we’re meeting someone for the first time, or just jogging their memory, Fiery Coral is thread through our core brand universe to drive consistency and bring personality to fundamental designs.
#FF424D
Looking for something else?
We can help. Drop us a line at [email protected] and we’ll help guide you to what you need. And if it doesn’t exist yet, we’ll help you make it.
Some notes from legal
The “Patreon” Wordmark and the "P" Logo (together, the “Patreon Marks”) are trademarks registered by Patreon, Inc. in the U.S. Patent and Trademark Office. The Patreon Marks are also registered trademarks, trademarks or trade dress of Patreon, Inc. in other countries.
We ask that you:
- Use the Patreon Marks fairly. You are always allowed to use the Patreon Marks to inform people that you are a Patreon creator and that you have a Patreon page.
- Always follow these Brand Guidelines when using the Patreon Marks.
- Always spell the Patreon Marks properly.
- Use the Patreon Marks only on digital assets i.e. in a digital format only.
We do not allow the following uses:
- Incorporating the Patreon Marks or a confusingly similar mark into the name of your brand, organization, event, or trademark.
- Using any trademarks, trade dress or logos that are confusingly similar to the Patreon Marks.
- Altering, distorting or modifying the Patreon Marks in violation of our Brand Guidelines, including adding other terms to the Patreon Marks to create new words.
- Using the Patreon Marks in a manner that is inconsistent with Patreon’s Terms of Use or Community Guidelines.
- Using the Patreon Marks in a manner that is in Patreon’s sole opinion misleading, unfair, defamatory, infringing, libellous, disparaging, tarnishing, obscene or otherwise objectionable to Patreon.
- Using the Patreon Marks on merchandise unless we agree with you otherwise.